5 Reasons to Upgrade to a Mobile-Friendly Website
If your website is not optimized for mobile you are ultimately losing potential business. Research shows that 80% of mobile users will leave a non-mobile friendly website within 5 seconds! 52% of all web traffic is from phones and tablets, up 7% from last year! Considering how important a website can be for any size business, it seems only natural to upgrade your website to be mobile-friendly. Read on to learn 5 reasons all businesses must have a mobile responsive website.
1. Mobile Users Have Different Goals
Mobile users are typically on the go, as opposed to desktop users who are in a more relaxed environment and have more patience to browse website content. Mobile users want information in quick and easily digestible portions. Have you visited a website on your phone that is not mobile-friendly? Were you annoyed?
This really proves the importance of optimizing your mobile experience to match a visitor’s needs and behaviors in the context of how they will most likely be browsing your website. By making the path to purchase or enquiry simple and intuitive you will align more precisely with mobile users who need information rapidly to make decisions on the fly.
2. Mobile Improves SEO & Traffic
Mobile websites are just as important, if not more so, than desktop versions. Multiple sources report that mobile users are engaging with mobile websites and apps while watching TV, commuting to work, and using a computer. As Google made clear back in 2015, websites that are not mobile-friendly will see their search rank suffer, which will drastically impact traffic. Mobile responsive websites also boost SEO, making an upgrade a smart move for any business.
3. Increased Ecommerce Conversions
Ecommerce websites that are not mobile-friendly are ineffective at converting visitors into buyers. Calls to action are not as clear, buttons are difficult to click, and contact pages are buried in clumsy menus. Mobile shoppers have little patience for bulky websites and are likely to leave a transaction if the site is not optimized for mobile.
4. Better Brand Marketing
Consumers like your brand more when you offer a satisfying mobile experience and they are more likely to return to your website later on a desktop. On the other hand if your mobile website is difficult to navigate, customers are more likely to turn to the competition than to revisit your website on a desktop computer. If you cannot provide what they need when they need it, you will miss out on a sale and risk losing a customer permanently to a competitor.
5. Reduce Bounce Rate
Content that looks great on a desktop might be unreadable on a phone or tablet. Visitors will not stay on your site if they have to pinch and zoom or squint at small-sized type. If your website is not optimized professionally for phones and tablets, your bounce rate on mobile devices will be outrageous. By upgrading to a mobile website, you are giving visitors an intuitive user experience that will increase engagement and drive more inquiries.
Mobile-Friendly Check: Not sure if your website is mobile-friendly? Use Google’s Mobile-Friendly Test to see if you pass. Power Pages specializes in mobile responsive, SEO friendly website design. We can either upgrade your current website or redesign your site with an updated, responsive layout. Have questions? We are a local Norfolk, Nebraska business and we are here to help! Give us a call at (402) 851-2428
Posted on: Tuesday, October 10, 2017
Last modified on: Tuesday, October 10, 2017
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