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Why Does Your Business Need a Facebook Page?

With over one billion people now on Facebook, social media is here to stay, at least for the foreseeable future. Business owners, small and large, are using social media sites to effectively promote their products and services. There are unique ways to get people’s attention, whether you own a women’s boutique or a law firm. One of the best ways to use digital marketing for business is with a Facebook business page. Here are five reasons to create a Facebook page for your business today.

1. A Facebook Page Allows You to Humanize Your Company

Successful Facebook Marketing - Norfolk, Nebraska

Social connections and open communication are integral parts of social media, and a Facebook page for your business gives you the perfect opportunity to attach a name, face, and personality to your brand. While the images and information on your Facebook page may represent your company, it also allows you to show the human side of your business through office and community engagement. Facebook Marketing doesn’t have to be all about sales. 

2. Build a Community on Your Facebook Page

Facebook pages are excellent places to gather your current and prospective customers and provide reviews, voice concerns, share opinions, and offer feedback. If the Facebook business page you create successfully brings people together, you can develop a loyal following that will continue to grow. Use this base of people who have chosen to engage with your page as a way to push sales through Facebook Marketing. 

3. Facebook is Great for Search Engine Optimization (SEO)

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Creating a Facebook page for your small business can be an effective way to direct visitors to your website. Regular posts through Facebook Marketing will give your website an SEO boost because Google recognizes the strong connection between your Facebook page and your site. Better SEO equals more website traffic. More traffic equals more customers.


4. Your Competition is Most Likely Already on Facebook

Creating a Facebook business page is free, so odds are, your competitors are already engaged. If they haven’t taken that step, beat them to it. When it comes to social media, not having a Facebook page or presence can cost you opportunities, especially if your competition is executing Facebook Marketing and doing it well.  

5. Your Business Can Be in Front of Your Clients and Customers Every Day

Successful Facebook Marketing - Norfolk, Nebraska

One of the biggest benefits of having a Facebook page for your business is the ability to post about sales, shared links and videos, and give away prizes that appear in your fans' news feeds once they "like" your page. With the help of Facebook ads, you can reach out further and target more people. Can billboards, radio, newspaper or TV commercials do that? It is actually more cost-effective to have a Facebook Marketing campaign than traditional advertising campaigns.

In Summary

Facebook gives you a free platform to market your business. Why wouldn’t you setup a professional page? Make it easy for potential customers to learn more about you. Reach people with interesting posts and useful information. And when you do, they are more likely to remember your business and share it with their friends and family. Ultimately, a branded Facebook page for your business can be a powerful way to expand your reach and increase awareness of your business online.

If you find yourself having trouble setting up a Facebook business page, contact Power Pages at (402) 851-2428. If you are having trouble keeping up on interesting, engaging, and consistent Facebook posts, call us. We have several Facebook Marketing packages to fit your business and budget! 

Posted on: Friday, October 27, 2017
Last modified on: Friday, October 27, 2017

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